SG Xiao Xian Rou 小鲜肉
Last updated: 12 December 2025
SG Xiao Xian Rou 小鲜肉 (“we”, “us”, “our”) operates this website and online store, including all related information, content, features, tools, products, and services (the “Services”). Our store is powered by Shopify, which enables us to provide the Services.
This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”) when you visit, use, or make a purchase from our Services.
By using our Services, you consent to the collection, use, and disclosure of your personal data as described in this Privacy Policy.
“Personal data” refers to data that can be used to identify an individual, as defined under the PDPA.
Depending on how you interact with our Services, we may collect the following: contact information such as name, delivery address, billing address, email address and phone number; payment and transaction information processed securely by third-party payment providers; order and purchase history; account information if applicable; communications you send to us; and device or usage data such as IP address and browser information collected through cookies and similar technologies.
We collect personal data directly from you when you place orders or contact us, automatically through cookies and similar technologies when you browse our website, from service providers such as Shopify, payment processors, and delivery partners, and from third parties where permitted by law.
We collect, use, and disclose personal data to process and fulfil orders, payments, and deliveries; communicate with you regarding orders or enquiries; operate, maintain, and improve our Services; detect and prevent fraud or unlawful activity; comply with legal and regulatory obligations; and send operational or marketing communications where consent has been given. You may opt out of marketing communications at any time.
We may disclose personal data to Shopify, our e-commerce platform provider; payment processors; logistics partners; IT service providers; professional advisers; and authorities, where required by law. All third parties are required to protect your personal data in accordance with applicable laws.
Shopify hosts our Services. Shopify may collect and process personal data relating to your use of our Services to operate and improve its platform. Shopify’s handling of personal data is governed by its own privacy policy, available at https://privacy.shopify.com.
We use cookies and similar technologies to operate our website, analyse traffic, and improve user experience. You may adjust your browser settings to refuse cookies, though this may affect website functionality.
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations, resolve disputes, and enforce our policies.
We implement reasonable security measures to protect personal data from unauthorised access, disclosure, or misuse. However, no method of internet transmission is entirely secure, and we cannot guarantee absolute security.
Under the PDPA, you may have the right to request access to your personal data, request correction of inaccurate or incomplete data, and withdraw consent for the collection, use, or disclosure of your personal data, subject to legal and contractual restrictions. We may require identity verification before processing such requests.
You may withdraw your consent by contacting us. Please note that withdrawal of consent may affect our ability to provide Services to you.
Our Services are not intended for individuals below the age of majority under Singapore law. We do not knowingly collect personal data from minors.
We may update this Privacy Policy from time to time. Any updates will be published on this page with the revised effective date. Continued use of the Services constitutes acceptance of the updated Privacy Policy.
For questions, requests, or complaints relating to personal data, please contact:
SG Xiao Xian Rou 小鲜肉
Email: sgxiaoxianrou@gmail.com
Address: 409 Ang Mo Kio Avenue 10, #01-135, Singapore 560409